How to turn Search Console queries into a content plan using AI
Group real Search Console queries by intent, find the gaps against your existing pages and decide what to write or update next.
- Beginner
- A few hours to set up
AI in marketing: practical workflows and use cases
Step-by-step AI workflows for marketing teams, with what you need, prompts to copy and the point where a person decides. Each one says whether I run it, am testing it or have not yet run it.
New to AI in marketing? Start here
How to analyse customer interviews and reviews with AI to sharpen your messaging
Find the pains, outcomes and exact phrases customers use, so headlines and ads say what buyers already think.
- Beginner
- A few hours to set up
How to do competitor analysis with AI
Compare competitors’ positioning, offers and proof side by side with one repeatable prompt, and check every claim against the source page.
- Beginner
- A few hours to set up
Filter the library
21 workflows
Research and insight
How to research a prospect with AI before a sales call
Turn a new enquiry into a sourced one-page brief with questions for the first call, checked by a person before sales sees it.
- Advanced
- A few days to set up
How to analyse customer interviews and reviews with AI to sharpen your messaging
Find the pains, outcomes and exact phrases customers use, so headlines and ads say what buyers already think.
- Beginner
- A few hours to set up
How to do competitor analysis with AI
Compare competitors’ positioning, offers and proof side by side with one repeatable prompt, and check every claim against the source page.
- Beginner
- A few hours to set up
Content and creative
How to train AI to write in your brand voice
Turn your best writing into a voice guide that ChatGPT, Claude or Gemini can follow, and test it before the team relies on it.
- Beginner
- A few hours to set up
How to repurpose a webinar into a month of content with AI
Turn one recorded webinar into posts, emails, clips and an article, each traced back to a timestamp in the recording.
- Beginner
- A few hours to set up
How to turn expert interviews into thought leadership content with AI
Capture what your experts actually think in a short interview, then draft articles and posts from their words rather than generic AI text.
- Beginner
- A few hours to set up
How to translate and localise marketing content with AI
Translate and adapt web pages, emails and ads with a glossary and a native reviewer, so the result reads as if it were written for that market.
- Intermediate
- A few days to set up
Check a campaign brief before production begins
An idea for finding gaps between the audience, promise, evidence and call to action before creative work starts.
- Intermediate
SEO and AI search
How to turn Search Console queries into a content plan using AI
Group real Search Console queries by intent, find the gaps against your existing pages and decide what to write or update next.
- Beginner
- A few hours to set up
How to write an SEO content brief with AI
Build a content brief from the pages that already rank and the questions people ask, then add the angle only your team can offer.
- Beginner
- A few hours to set up
How to find and refresh decaying content with AI
Find pages that are losing search clicks, see what changed and update them with what readers and search results now expect.
- Intermediate
- A few hours to set up
How to get your brand cited in ChatGPT, Perplexity and AI Overviews
Publish clear, well-sourced answers to the questions buyers ask AI assistants, and track whether ChatGPT, Perplexity and AI Overviews cite them.
- Intermediate
- A few weeks to set up
Paid media and CRO
How to generate and test ad creative variations with AI
Use AI to write ad variants around one clear hypothesis, then let a planned test decide, rather than launching dozens of random versions.
- Intermediate
- A few days to set up
How to find negative keywords in Google Ads search terms with AI
Sort a long Google Ads search terms report into wasted spend and useful demand, with every negative keyword approved by a person.
- Intermediate
- A few hours to set up
How to audit a landing page for conversion with AI
Check a landing page against a conversion checklist with AI, get specific rewrite options, and test the change that matters most.
- Beginner
- A few hours to set up
Email and outbound
How to personalise cold emails at scale with AI
Write outreach from verified research on each account, with one relevant reason to talk and a human edit before anything is sent.
- Intermediate
- A few days to set up
How to write a B2B email nurture sequence with AI
Plan a nurture sequence around the buyer’s questions, draft it with AI, and edit it into emails a busy buyer would actually read.
- Intermediate
- A few days to set up
Leads and CRM
How to score leads with AI against your ideal customer profile
Score each lead against explicit ideal-customer criteria with the reasoning attached, so sales can see why and correct it.
- Advanced
- A few weeks to set up
How to clean and enrich CRM data with AI
Standardise job titles, industries and other messy CRM fields with AI, with a person checking the uncertain records and nothing guessed.
- Advanced
- A few days to set up
Reporting and analytics
How to automate your weekly marketing report with AI
Assemble weekly channel numbers automatically, flag unusual changes and draft a commentary a marketer checks before sharing.
- Intermediate
- A few days to set up
Building tools
How to build your own marketing tools with an AI coding agent
Turn a small, clearly specified marketing task into a working tool with a coding agent, tested on sample data before the team relies on it.
- Intermediate
- A few days to set up