The decisions behind the results. Explore the challenge, my role, the changes I made and how the outcome was measured.
Paid, SEO, email and content run as one system rather than four separate channels, with lifecycle workflows and lead scoring underneath holding it together. The growth came from the compounding, not from any single campaign.
Explore the decisions behind the result ↗7 workflows
Marketing Manager · 2022 to now
Paid, SEO, email and content run as one system rather than four separate channels, with lifecycle workflows and lead scoring underneath holding it together. The growth came from the compounding, not from any single campaign.
17xgrowth in MQLs
Marketing Manager · 2022 to now
I took over an account that spent steadily and converted badly. Rebuilding it around Performance Max and tightly themed Search cut cost per acquisition by 80% while conversion volume grew nine-fold, and reach grew alongside the efficiency rather than being sacrificed for it.
80%reduction in cost per acquisition
Marketing Manager · 2022 to now
LinkedIn started as the most expensive line on the plan and ended up a dependable source of senior-level pipeline. Continuous audience and creative testing against VP, C-suite and Director titles took cost per lead from £441 to £68 over a two-year optimisation cycle.
85%lower cost per lead
Marketing Manager · 2022 to now
Technical fixes, content architecture and the internal linking that makes both pay off took the site from near-invisibility to 4.55 million impressions across more than a thousand ranking keywords. Average position moved from around 40 to 11, and the organic conversion rate nearly tripled.
447%growth in organic impressions
Marketing Manager · 2022 to now
Audit, hypothesis, test, ship, then sit with the developers until it is actually live. A roughly six-fold improvement in conversion rate that came from many small corrections rather than one redesign.
~6×visitor-to-enquiry rate versus baseline
Marketing Communications Manager · 2019-2021
Product marketing across mobile, tablet and smartwatch, with multi-channel campaigns on six-figure budgets. One launch took daily unit sales from 4,000 to 10,000, and the brand finished ahead of its main competitor on share of voice.
150%increase in daily unit sales
Marketing Manager · 2022 to now
Research, messaging localisation, paid build, budget allocation and KPI forecasting for a UK consultancy entering the US market.
1new market entered end to end
Current preference: off