Career & experience
From video games and live events in Iran to B2B marketing in London. My roles, responsibilities and the work behind them.
- Upcoming
Senior Growth Marketing Manager · Medidata
London, UK
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Marketing Manager · Geeks Ltd
London, United Kingdom
Marketing lead for a B2B software and AI consultancy, owning strategy and hands-on execution across performance, paid media, demand generation, SEO, CRO, brand, content and lifecycle, with a team of five.
- Restructured an inherited Google Ads account and cut cost per acquisition 80% while scaling conversion volume nine-fold.
- Cut LinkedIn Ads cost per lead 85% and lifted lead form completion five-fold across 65 campaigns and 478 creatives.
- Increased marketing qualified leads seventeen-fold over three years through integrated paid, SEO, email and content work.
- Built the martech stack from scratch: HubSpot, GA4 and Tag Manager tracking, n8n automation and lead scoring.
- Led the US market-entry go-to-market end to end, managing quarterly budgets of £60k to £100k.
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Marketing Consultant · PlayPod
Remote
Built the marketing function and growth roadmap from scratch for the first cloud gaming platform in the MENA region, a live-service subscription product.
- Doubled monthly premium subscribers in under a month with no budget increase, through channel reallocation and disciplined creative testing.
- Built the acquisition and retention model, from paid acquisition through onboarding and lifecycle.
- Helped recruit and build out the in-house marketing team.
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Marketing Communications Manager · Huawei
Tehran, Iran
Marketing communications and product marketing for the mobile, tablet and smartwatch categories at a global consumer electronics and telecoms brand.
- Ran 10+ multi-channel campaigns on six-figure budgets; one took daily unit sales from around 4,000 to 10,000.
- Owned two flagship launch events end to end and presented on stage as a lead speaker.
- Beat the main competitor's share of voice by roughly 20% across 100+ outlets and 250 journalists.
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Founder and Event Director · VIGMA Awards
Tehran, Iran
Founded and ran a video games media awards show and conference end to end, from concept and programme through production, sponsorship and promotion.
- Grew the show to 100% operating profit by its second edition.
- Built and managed a judging panel of 40+ industry journalists across 200+ submitted titles.
- Drew 1,000+ simultaneous live viewers to the closing ceremony.
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Public Relations Manager, then Brand Manager · Iran Computer and Video Games Foundation
Tehran, Iran
Led PR and marketing communications for the national body governing the video games and esports industry, running three flagship events concurrently.
- Grew Iran Games Cup attendance from 2,000 to 12,500 across three editions, making it the largest esports competition in the region.
- Ran communications for Tehran Game Convention, generating 1,200+ articles from 250+ journalists for a single edition.
- Wrote and oversaw 2,500+ press releases and industry reports across the event portfolio.