Paid media
I plan and run Google and LinkedIn campaigns: account structure, audiences, creative testing and budget decisions. The aim is qualified demand at a cost the business can sustain.
View case studies ↗Senior Marketing Manager
Ali Fakhar
Creative thinking. Measurable growth. I plan marketing strategy, run campaigns and build practical AI workflows.
About me
I run marketing that fills the pipeline, and I build or adopt the tools it runs on.
I'm Ali Fakhar, Growth Marketing Senior Manager at Medidata, with 13+ years across B2B software, consumer tech and video games. I run the full funnel, from Google, LinkedIn and Meta Ads to SEO, CRO, CRM and content, and every channel answers to the same number: qualified pipeline.
The work most marketers pass to a developer, I do myself. Whether building a new automation tool using AI to massively increase its delivery speed and scale of it, or using AI to build websites, reports, etc so prospect research, outreach and reporting run at a speed and scale manual work can't reach.
At Geeks Ltd, that combination delivered 450% ROI on Google Ads and a 17-fold rise in marketing-qualified leads over three years. In 2025, Technology for Marketing named me one of its Top 100 Marketing Influencers.
About me ↗Marketing expertise
The marketing disciplines I lead, from acquisition to customer retention.
SEO & content
I connect technical SEO, useful content and internal linking so the right audience can find the business — and find a useful next step when they arrive.
View case studies ↗CRO & experimentation
I investigate where the website loses people, shape testable hypotheses and work with design and development to improve the journey from visit to enquiry.
View case studies ↗Demand generation & lifecycle
I connect acquisition with nurture, qualification and the sales handoff. That means agreeing what a good lead looks like and designing the follow-up around it.
View case studies ↗Martech & AI
I build the measurement, CRM and workflow layer: HubSpot, GA4, Tag Manager and n8n, with AI where it makes a repeatable task more useful.
View all workflows ↗Team & budget leadership
I set priorities, lead specialists and make the budget trade-offs. My experience includes a team of five, agencies, freelancers and quarterly forecasting.
View my career ↗Selected results
Growing marketing-qualified leads 17-fold in three years
17x
growth in MQLs
Paid, SEO, email and content run as one system rather than four separate channels, with lifecycle workflows and lead scoring underneath holding it together. The growth came from the compounding, not from any single campaign.
View case study ↗Rebuilding Google Ads to cut acquisition cost by 80%
80%
reduction in cost per acquisition
I took over an account that spent steadily and converted badly. Rebuilding it around Performance Max and tightly themed Search cut cost per acquisition by 80% while conversion volume grew nine-fold, and reach grew alongside the efficiency rather than being sacrificed for it.
View case study ↗Growing organic search through technical SEO and content
447%
growth in organic impressions
Technical fixes, content architecture and the internal linking that makes both pay off took the site from near-invisibility to 4.55 million impressions across more than a thousand ranking keywords. Average position moved from around 40 to 11, and the organic conversion rate nearly tripled.
View case study ↗References
People I have worked with, in their own words. Each one links to the person, so the quote is checkable.
I've enjoyed every second of my time working alongside Ali at Geeks. He's an exceptionally smart marketer who combines strong strategic thinking with a genuine ability to get things done and deliver commercial results.
Craig BeadleAccount Manager · Geeks Ltd
Ali has a real talent for turning creative ideas into effective marketing strategies, always bringing fresh thinking and innovative solutions to the table.
Joely ButlerClient Delivery Manager · Geeks Ltd
I loved working with Ali. He is logical, grounding and completely solution-focused. He makes working through a problem almost enjoyable with his can do approach! He is without a doubt one of the most hard-working and dedicated colleagues I have been lucky enough to support me.
Amy SimpsonSenior Communication and Engagement Manager · University of Liverpool
AI marketing workflows
Step-by-step AI workflows for marketing teams: what you need, the prompts, and where a person decides.
How to research a prospect with AI before a sales call
Turn a new enquiry into a sourced one-page brief with questions for the first call, checked by a person before sales sees it.
View workflow ↗How to turn Search Console queries into a content plan using AI
Group real Search Console queries by intent, find the gaps against your existing pages and decide what to write or update next.
View workflow ↗How to automate your weekly marketing report with AI
Assemble weekly channel numbers automatically, flag unusual changes and draft a commentary a marketer checks before sharing.
View workflow ↗Marketing & AI services
Marketing audits, AI workflow implementation and advisory. Choose the support your team needs.
B2B growth diagnostic
Understand where your marketing is losing momentum and what to improve first.
Who it is for
Your team is busy, but the route from marketing activity to qualified enquiries is unclear.
- A review of the funnel and measurement setup
- Prioritised findings with supporting evidence
- An action plan and a working handover session
Indicative timeframe
2–3 weeks
PricePrice to be confirmed
AI workflow implementation
Turn a repetitive marketing task into a workflow your team can use with confidence.
Who it is for
A recurring task takes too much manual effort and has a clear input, output and owner.
- A documented workflow and its review points
- A working implementation tested with agreed examples
- Operating notes, team handover and evaluation criteria
Indicative timeframe
3–6 weeks
PricePrice to be confirmed
AI marketing advisory
An experienced marketing partner for the decisions your team needs to make.
Who it is for
You want to assess an idea, choose where AI belongs, or work through a difficult marketing decision.
- A focused review of your question or plan
- Recommendations grounded in your context
- Written decisions and next steps
Indicative timeframe
A focused session or ongoing support
PricePrice to be confirmed
Timing is indicative. We agree the scope and schedule before work begins.
Recognition & professional involvement
Recognition, mentoring and sharing experience alongside the day-to-day work.
- 2025
Top 100 Marketing Influencer ↗
Technology for Marketing
Top 15% of HubSpot users globally ↗
HubGrader
Marketing mentor ↗
ADPList
Latest insights
All insights ↗
Measurement
B2B marketing metrics: connect lead quality to pipeline
Why cheaper leads can mean more expensive pipeline. Define funnel stages and metrics precisely, compare cohorts of the same age, check the sales handoff, and use AI for competing explanations, not verdicts.
Measurement
Marketing experiments: use AI to test better hypotheses
Design a marketing experiment that can change a decision: an observation, a falsifiable hypothesis, a fair comparison, guardrails and a volume check before launch. Includes what to do when B2B traffic is too low.
Measurement
AI marketing ROI: measure value beyond time saved
Evaluate an AI workflow honestly: time accepted output, not generated output, count setup, review and maintenance, and keep released capacity, cash savings and commercial gains apart. A worked model with a sensitivity check.
Contact me
Tell me about your project, a role or the marketing problem you want to solve. I read every message myself and usually reply within two working days.
