AI-native Marketing Manager | Performance Marketing, Paid Media & Demand Generation | Google Ads, LinkedIn Ads, SEO & CRO | Top 100 Marketing Influencer 2025
As a data-driven marketer, I help businesses to execute effective marketing activities to reach their goals with measurable insights. Feel free to contact me for consultancy.
ABOUT ME
I am an AI-native marketing manager based in London with 13+ years of experience across B2B and B2C. Named as a Top 100 Marketing Influencer in 2025 by Technology for Marketing.
I own and run Paid and Organic channels, and I build the systems that make them compound: 450% ROI on Google Ads, cost per lead down 85% on LinkedIn, organic impressions up 447%.
What I own
- Paid media
Google Ads (Search, Display, Performance Max) and LinkedIn Ads across 65 campaigns and 478 ad creatives. Restructured an inherited Google Ads account to 450% ROI, cutting cost per acquisition 80% while scaling conversion volume 9-fold. On LinkedIn, cost per lead down 85% and lead-form completion up 5-fold through continuous audience and creative testing against senior decision-makers.
- Demand generation
MQL generation up 17-fold over three years through integrated paid, SEO, email and content campaigns.
- Organic search
Built visibility from the ground up to 4.55M impressions across 1,000+ ranking keywords, growing impressions 447% and clicks 197% while moving average position from around 40 to 11.
- Conversion rate optimisation
A roughly 600% conversion-rate improvement end-to-end: audit, A/B testing and developer implementation.
Martech and AI. HubSpot built from scratch and used in the top 15% of HubSpot users globally, GA4 and Google Tag Manager tracking, n8n automation and lead scoring, plus custom agent workflows on the Claude, OpenAI and Gemini APIs for prospect research, data enrichment and personalised outreach.
زندگی کاری من با مارکتینگ، روابط عمومی و ویدیو گیم گره خورده است. به نحوی که بیش از ۱۳ سال سابقه فعالیت حرفهای در حوزه خبرنگاری بازی و آیتی، مدیریت روابط عمومی و مارکتینگ را در کارنامه دارم. طی سالهای اخیر سابقه مدیریت پروژههای گوناگون، مدیریت کمپینهای ۳۶۰ درجه و اجرای ۰ تا ۱۰۰ رویدادهای تخصصی را برعهده داشتهام
EXPERIENCES
Geeks Ltd
Marketing Manager (April 2022 – Present)
Marketing lead for a B2B software and AI consultancy, owning strategy and hands-on execution across performance, paid media, demand generation, SEO, CRO, brand, content and lifecycle, with a team of five.
- Restructured an inherited Google Ads account to 450% ROI, cutting cost per acquisition by 80% while scaling conversion volume 9-fold across Search, Display and Performance Max.
- Cut LinkedIn Ads cost per lead by 85% and lifted lead-form completion 5-fold across 65 campaigns and 478 ad creatives, targeting VP, C-suite, Director and Partner audiences through Sponsored Content, Message Ads and Lead Gen Forms.
- Increased MQL generation 17-fold over three years through integrated paid, SEO, email and content campaigns.
- Drove a roughly 600% conversion-rate improvement end-to-end: audit, A/B testing and developer implementation.
- Grew organic impressions 447% and organic clicks 197%, moving average ranking position from around 40 to 11 across 1,000+ ranking keywords, and lifted the organic conversion rate from 1.1% to 3.1%.
- Built the martech stack from scratch: HubSpot (top 15% of HubSpot users globally), GA4 and Google Tag Manager conversion tracking, n8n automation workflows and lead scoring.
- Built custom AI tools and agent workflows using Claude, OpenAI and Gemini APIs for prospect research, data enrichment and personalised outbound at scale.
- Led the US market-entry go-to-market: market research, messaging localisation, paid build, budget allocation and KPI forecasting.
- Grew the LinkedIn community from 5,000 to 13,000 followers organically and produced 40+ podcast episodes end-to-end, owning format, booking, production and distribution.
PlayPod (Cloud gaming platform)
Marketing Communications Consultant (April 2022 – Nov 2022)
Playpod is the first cloud gaming platform in the MENA. As the marketing communications consultatnt, I helped them to create a roadmap for the marketing leading to setting up the marketing function in the business. With the campaign plans, we could reach the sales target in less than two months since I started.
- Doubled monthly premium subscribers in under a month with no budget increase, through smarter channel allocation and disciplined creative testing.
- Built the acquisition and retention model for a subscription business, from paid acquisition through onboarding and lifecycle.
- Helped recruit and build out the in-house marketing team.
Senior Public Relations Manager (Aug 2021 – Present)
Firooz Hygienic Group is one of the biggest producers of baby’s and mother’s products in Iran with more than 1,500 employees.
- Built the short, mid and long-term communications strategy from scratch.
- Managed a team of five across PR, content and internal communications.
- Managed a full website redesign, from brief and content architecture through launch.
Huawei Technologies via FPR
Senior Marketing Communications Manager (Dec 2019 – Aug 2021)
- Product Marketing Manager across mobile, tablet and smartwatch, owning positioning, messaging and launch coordination between product, sales and creative.
- Owned two flagship product launch events end-to-end, from concept and production through press, partner and channel communications, and presented on stage as one of the lead speakers.
- Ran over 10 multi-channel campaigns, some of which with six-figure budgets; one took daily unit sales from around 4,000 to 10,000 (150%).
- Built co-marketing and co-branding partnerships with major brands, from commercial terms through joint execution and reporting.
- Beat the main competitor’s share of voice by around 20% through PR campaigns, working relationships across 100+ outlets and 250 journalists.
Marketing & Public Relations Manager (Oct 2019)
Effects Montreal is the biggest international conference for the VFX & Animation industries on the North American East Coast, bringing top quality session to the enthusiasts. Every year almost 2,000 professionals are gathering in Montréal to share their knowledge and discover the latest trends.
- Created a marketing plan for the event which was the biggest international conference for the VFX & Animation industries on the North American East Coast.
Founder and Director (2020 - Present)
VIGMAwards is a gaming event in which, critics will choose the best games of the year. The event has 2 section, one is conference and another is the awards section.
- Grew the show to 100% operating profit by its second edition.
- Built and managed a judging panel of 40+ industry journalists, running a transparent process across 200+ submitted titles.
- Drew 1,000+ simultaneous live viewers to the closing ceremony.
- Owned the full commercial and marketing plan: positioning, partnerships, press, paid and organic promotion.
Public Relations Manager (April 2015 – August 2019)
- Implemented cost-saving and efficient campaigns for the 3rd to 5th Iran Games Cup eSport event that boosted the number of paid attendees from 2,000 players in 2016 to 12,500 players in 2018 resulting 6.25 times increase.
- Responsible for Public Relations of various national events such as the 5th to 8th Iran Video Games Festival and the 1st and 2nd Tehran Game Convention events. In one instance, I could get around 1,000 press releases published in hundreds of media.
- Wrote or supervised more than 2,500 public releases or reports.
- Supervised the process of redesigning the website of the company. By increasing the content creation and using SEO methods, the page view of the website has increased by 300 per cent.
- Built a strong relationship with journalists and media, resulting in powerful PR coverage.
Digital Marketing & Public Relations Manager (July 2017 – August 2019)
Iran Games Cup is the biggest eSports competition in Iran. At the IGC 2016, the number of attendees was less than 2,000 gamers. But when I joined the team, I had managed to gather 7,000 Gamers for IGC 2017 and 12,500 Gamers for IGC 2018, which made the event the biggest eSports competition in the region.
Editor in Chief (2014 – 2018)
Donyaye Bazi (Dbazi.com) which means “Gaming World” in Farsi was the first official video game magazine in Iran. After the publication of the magazine has stopped, only the website kept alive. I used to work at Donyaye Bazi before as a critic. I wrote more than 1500 articles about video game including reviews, previews, and news.
Public Relations Manager (May 2015 – March 2019)
Iran Game Festival (IGF) is the main video games festival in Iran. Every year, game developers in Iran will compete in this festival to win the big prize for the best game of the year. Being the PR manager of this event was a challenging job and I was able to make the event bigger every year from the perspective of the attendees, media coverage and etc.
Digital Marketing & Public Relations Manager (Sep 2016 – July 2018)
Tehran Game Convention was the biggest B2B event in the video game industry in the MENA region. I was responsible for both the Marketing & PR position. The first version of the event had got more than 2,300 attendees from all over the globe. More than 1,200 news/articles published in the media about the event by more than 250 journalists only for TGC2017.
IT & Video game Journalist (2009 – 2014)
Public Relations Manager (Oct 2015 – Dec 2015)
Public Relations Manager (2011 – 2012)
SKILLS & ADVANTAGES
Marketing software & tools: HubSpot CRM & Marketing Automation, Google Analytics 4, LinkedIn Sales Navigator, LinkedIn Ads, Meta Ads, Google Ads, Zoom Webinar, Clarity, Hotjar, WordPress, Google Search Console, Generative AI tools (Gemini, ChatGPT, Claude), Runway AI, Canva, Promo.com, Mailchimp, Hootsuite, Buzzsprout, Screaming Frog, SEMrush, SpyFu
Marketing skills: SEO, Project management, Content marketing, Digital Marketing, Product management, Website management, Social media marketing, Video marketing, Copywriting, Email marketing, Event management
Soft skills: Problem-solving mindset, Analytical and critical thinking, Collaborator, Team player, Detail oriented, Stress Management
EDUCATION
Information & Communication Technology, Bachelor’s degree – 2013
IELTS Academic: 7.5
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