B2B growth diagnostic
Understand where your marketing is losing momentum and what to improve first.
Who it is for
Your team is busy, but the route from marketing activity to qualified enquiries is unclear.
The problems we address
We look at acquisition, the website journey, measurement and the sales handoff together. I work with the information already available, discuss the gaps with your team and turn the findings into a practical order of work.
How we work
Discovery
Agree the business question, access and the scope of the review.
Assessment
Review channels, conversion journeys and the CRM handoff.
Prioritisation
Identify the changes that matter most and explain the trade-offs.
Handover
Work through the findings and leave your team with a practical action plan.
Deliverables
- A review of the funnel and measurement setup
- Prioritised findings with supporting evidence
- An action plan and a working handover session
Scope and limits
Implementation, ongoing campaign management and new software costs are outside this diagnostic.