Search, content planning and editorial decisions grounded in the questions people ask.
What SEO, AEO and GEO mean, where they overlap, which tactics Google’s documentation supports and which are speculation, and how to measure the path from being cited to receiving an enquiry.
Build a B2B content plan from the questions that slow buying decisions: problem recognition, option evaluation, internal approval and implementation. A worked content map and a blank template.
Separate weak snippets, mismatched intent and genuine content gaps before asking AI to propose more articles.
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