Rebuilding Google Ads to cut acquisition cost by 80%
Geeks Ltd
2022 to September 2026Marketing Manager · 2022 to now
I took over an account that spent steadily and converted badly. Rebuilding it around Performance Max and tightly themed Search cut cost per acquisition by 80% while conversion volume grew nine-fold, and reach grew alongside the efficiency rather than being sacrificed for it.
- Google Ads
- Paid media
- -80% cost per acquisition
- 9x conversion volume
- 20x growth in impressions
80%reduction in cost per acquisition