Marketing results & case studies

The decisions behind the results. Explore the challenge, my role, the changes I made and how the outcome was measured.

Marketing task

2 workflows

Growing marketing-qualified leads 17-fold in three years

Geeks Ltd

Marketing Manager · 2022 to now

2022 to September 2026

Paid, SEO, email and content run as one system rather than four separate channels, with lifecycle workflows and lead scoring underneath holding it together. The growth came from the compounding, not from any single campaign.

Demand generation
Martech
HubSpot

HubSpot built from scratch
100+ automated workflows
60,000+ contacts segmented

17xgrowth in MQLs

Cutting LinkedIn cost per lead by 85% against senior buyers

Geeks Ltd

Marketing Manager · 2022 to now

2022 to September 2026

LinkedIn started as the most expensive line on the plan and ended up a dependable source of senior-level pipeline. Continuous audience and creative testing against VP, C-suite and Director titles took cost per lead from £441 to £68 over a two-year optimisation cycle.

LinkedIn Ads
Demand generation

5x lead-form completion rate
65 campaigns run
478 creatives tested
77% verified work-email lead quality

85%lower cost per lead