Improving website conversion through testing
Geeks Ltd
2022 to 2024Marketing Manager · 2022 to now
Audit, hypothesis, test, ship, then sit with the developers until it is actually live. A roughly six-fold improvement in conversion rate that came from many small corrections rather than one redesign.
- CRO
- Analytics
- End to end audit to implementation
- Continuous A/B testing
- UI, copy, page speed changed and tested
~6×visitor-to-enquiry rate versus baseline