A Marketing Generalist, PR, and Event expert in Tech and Video Games industry
As a data-driven marketer, I help businesses to execute effective marketing activities to reach the goals with measurable insights. Feel free to contact me for consultancy.
ABOUT ME
Results-oriented Marketing Manager with 13+ years of experience driving growth across B2B and B2C sectors. As a Marketing Generalist, I have proven abilities to develop and execute data-driven marketing strategies, generate high-quality leads, and achieve measurable results. Skilled in content marketing, digital advertising, social media, PR, and event management and as a tech-savvy, it’s easy for me to learn and adopt new marketing tools.
زندگی کاری من با مارکتینگ، روابط عمومی و ویدیو گیم گره خورده است. به نحوی که بیش از ۱۲ سال سابقه فعالیت حرفه‌ای در حوزه خبرنگاری بازی و آی‌تی، مدیریت روابط عمومی و مارکتینگ را در کارنامه دارم. طی سال‌های اخیر سابقه مدیریت پروژه‌های گوناگون، مدیریت کمپین‌های ۳۶۰ درجه و اجرای ۰ تا ۱۰۰ رویدادهای تخصصی را برعهده داشته‌ام
EXPERIENCES
Geeks Ltd
Marketing Manager (April 2022 – Present)
Geeks ltd is a technology company based in London, UK. They provide bespoke software solutions and digital transformation services. I’m responsible for marketing projects, LinkedIn ads, Google ads, Meta ads, organic content for social, website improvement, etc.
- Responsible for various activities, such as content marketing, podcast creation, digital campaign management including Google Ads, LinkedIn Ads, Meta Ads, Nurturing and Email Marketing, etc.
- Generated over 1,000 MQLs resulting in adding new valuable long-term clients to the business.
- Produced over 35 podcast episodes, achieving thousands of listeners/viewers
- Increased the followers on the LinkedIn page from ~5,000 to over 10,800.
- Achieved 242% improvement in the conversion rate of the website by doing various of optimisation
- Set up HubSpot Marketing from scratch, optimising GTM and GA4 for better conversion tracking, and utilising Gen-AI tools for better content creation.
PlayPod (Cloud gaming platform)
Marketing Communications Consultant (April 2022 – Nov 2022)
Playpod is the first cloud gaming platform in the MENA. As the marketing communications consultatnt, I helped them to create a roadmap for the marketing leading to setting up the marketing function in the business. With the campaign plans, we could reach the sales target in less than two months since I started.
- Crafted an actionable and cost-efficient marketing plan to double the monthly premium users which we successfully achieved in less than a month
- Helped PlayPod to build a marketing team with the right people to executive the marketing plan
Senior Public Relations Manager (Aug 2021 – Present)
Firooz Hygienic Group is one of the biggest producers of baby’s and mother’s products in Iran with more than 1,500 employees.
- Created a Communications strategy for short-mid-long term and built a team to deliver the strategy.
- Managed the website redesign by creating a full new site and content map
- Managed a team of five
Huawei Technologies
Senior Marketing Communications Manager (Dec 2019 – Aug 2021)
- By implementing a powerful PR strategy, we surpassed our rivals in the share of voice (SOV) with a high margin.
- Successfully ran and managed multiple 360-degree (ATL/BTL) campaigns in only one of which the sales have increased from ~4,000 pcs to ~10,000 pcs per day.
- Successfully negotiated with other top brands for multiple co-marketing and co-branding campaigns.
- Was the product marketing manager for different categories such as Mobile, Tablet, and Smart Watch.
- Achieved stable and continuous relations with more than 100 media and around 250 journalists.
Marketing & Public Relations Manager (Oct 2019)
Effects Montreal is the biggest international conference for the VFX & Animation industries on the North American East Coast, bringing top quality session to the enthusiasts. Every year almost 2,000 professionals are gathering in Montréal to share their knowledge and discover the latest trends.
- Created a marketing plan for the event which was the biggest international conference for the VFX & Animation industries on the North American East Coast.
Founder and Director (2020 - Present)
VIGMAwards is a gaming event in which, critics will choose the best games of the year. The event has 2 section, one is conference and another is the awards section.
- Reached more than 1,000 simultaneous live viewers for the event’s ending ceremony.
Public Relations Manager (April 2015 – August 2019)
- Implemented cost-saving and efficient campaigns for the 3rd to 5th Iran Games Cup eSport event that boosted the number of paid attendees from 2,000 players in 2016 to 12,500 players in 2018 resulting 6.25 times increase.
- Responsible for Public Relations of various national events such as the 5th to 8th Iran Video Games Festival and the 1st and 2nd Tehran Game Convention events. In one instance, I could get around 1,000 press releases published in hundreds of media.
- Wrote or supervised more than 2,500 public releases or reports.
- Supervised the process of redesigning the website of the company. By increasing the content creation and using SEO methods, the page view of the website has increased by 300 per cent.
- Built a strong relationship with journalists and media, resulting in powerful PR coverage.
Digital Marketing & Public Relations Manager (July 2017 – August 2019)
Iran Games Cup is the biggest eSports competition in Iran. At the IGC 2016, the number of attendees was less than 2,000 gamers. But when I joined the team, I had managed to gather 7,000 Gamers for IGC 2017 and 12,500 Gamers for IGC 2018, which made the event the biggest eSports competition in the region.
Editor in Chief (2014 – 2018)
Donyaye Bazi (Dbazi.com) which means “Gaming World” in Farsi was the first official video game magazine in Iran. After the publication of the magazine has stopped, only the website kept alive. I used to work at Donyaye Bazi before as a critic. I wrote more than 1500 articles about video game including reviews, previews, and news.
Public Relations Manager (May 2015 – March 2019)
Iran Game Festival (IGF) is the main video games festival in Iran. Every year, game developers in Iran will compete in this festival to win the big prize for the best game of the year. Being the PR manager of this event was a challenging job and I was able to make the event bigger every year from the perspective of the attendees, media coverage and etc.
Digital Marketing & Public Relations Manager (Sep 2016 – July 2018)
Tehran Game Convention was the biggest B2B event in the video game industry in the MENA region. I was responsible for both the Marketing & PR position. The first version of the event had got more than 2,300 attendees from all over the globe. More than 1,200 news/articles published in the media about the event by more than 250 journalists only for TGC2017.
IT & Video game Journalist (2009 – 2014)
Public Relations Manager (Oct 2015 – Dec 2015)
Public Relations Manager (2011 – 2012)
SKILLS & ADVANTAGES
Marketing software & tools: HubSpot CRM & Marketing Automation, Google Analytics 4, LinkedIn Sales Navigator, LinkedIn Ads, Meta Ads, Google Ads, Zoom Webinar, Clarity, Hotjar, WordPress, Google Search Console, Generative AI tools (Gemini, ChatGPT, Claude), Runway AI, Canva, Promo.com, Mailchimp, Hootsuite, Buzzsprout, Screaming Frog, SEMrush, SpyFu
Marketing skills: SEO, Project management, Content marketing, Digital Marketing, Product management, Website management, Social media marketing, Video marketing, Copywriting, Email marketing, Event management
Soft skills: Problem-solving mindset, Analytical and critical thinking, Collaborator, Team player, Detail oriented, Stress Management
EDUCATION
Information & Communication Technology, Bachelor’s degree – 2013
IELTS Academic: 7.5
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